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Street Smart Franchising

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This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.
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About the Author

Joe Mathews, founder of the Franchise Performance Group, has over 20 years experience with such national chains as Subway, Blimpies and Motophoto. Mathews is a highly rated speaker on topics relating to franchising and human performance. He is a regular presenter at IFA conferences and is an instructor with the ICFE (Institute of Certified Franchise Executives).

 
 
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